Writer | Editor | Storyteller
 
 

GYALTSEN F. GO

 
 
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about

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A little about me. I’ve done everything from marketing and comms, to writing and editing, to operations and project management. These days I’m the Global Director of Customer Experience at a B2B SaaS company ranked #5 as the fastest growing tech company by the AFR.

Before tech, I worked in the field of behavioral psychology and social work. I spent nearly half a decade contributing Dr. Alan Marlatt and Dr. Marsha Linehan’s leading clinical research studies on addiction and the efficacy of Dialectal Behavior Therapy (DBT)—studies funded by the National Institute of Mental Health and the National Institute on Drug Abuse.

I then went on to practice in the field as an Alcohol and Substance Abuse Counselor at a methadone maintenance facility in New York City.

Across the range of disciplines I’ve worked in and the roles I’ve had, one element is constant: I am a storyteller. Which means I am both a listener and a communicator, and I act with purpose.

Whether it’s the narrative the data is revealing, or the internal narrative painted by the policies and culture of the business, or the narrative customers are interpreting from their experiences with the company and its brand—my role is to decipher that narrative and transform insights into impactful outcomes that align with business values and commercial goals. Some scenarios require a deft ear before action, while other cases need pragmatic decisions made without delay.

I am also a storyteller of my own experiences, sharing stories that I hope are meaningful to readers. My op-eds and essays have been published in Salon.com, The Seattle Times, Brooklyn Daily Eagle, and Atticus Review.

My professional experience is rooted in my academic background. I received a bachelor's degree in psychology, with a concentration in English and sociology from the University of Washington. I continued my post-baccalaureate studies at The New School and UC Berkeley to hone in on my craft and passion for creative writing.

 
 

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Select Publications

 
 

The Seattle Times

When pregnancy happens—and the choices that follow

By Gyaltsen F. Go

I was standing naked, studying the profile of my slightly protruding gut in the mirror then looking down to examine my rounded abdomen, as if seeing with my own eyes would contradict what my reflection was revealing to me.

 

Salon

The thrill of holding hands: How an online date pointed me back toward intimacy

By Gyaltsen F. Go

There I was, sitting across from number 16, half hope, half dread. “Do you ever think about your life as a movie, with you as the main character and all your friends and everyone else as the supporting characters?” he asked.

 
 

Brooklyn daily eagle

Gentrification, a holdup of Crown Heights

By Gyaltsen F. Go

The first time I had an indirect encounter with a holdup was in 2010. I saw his tall figure standing at the end of the hallway. He had a buzz cut, wore army-green cargo pants and a white graphic T-shirt that was soiled a murky yellow in the armpits and neckline.

Brooklyn daily eagle

Engendering passion in our political climate

By Gyaltsen F. Go

I thought about the night she died and I wondered if there was anyone else thinking of her, too. She had big peppered gray hair and a crooked nose. Her clothes always fit too big, probably because they were never really hers.

 
 
 

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CV

 
 

SUMMARY 

I’m currently the Global Director of Customer Experience (CX) for LiveTiles, a publicly listed software company (ASX: LVT). I’ve created marketing strategies, developed go-to-market plans, and oversaw the execution of successful product launches. I apply design-thinking as an integral part of the process.

My marketing prowess, creativity, and passion infuse life into the functions I undertake as I deliver concrete and impactful business results. As one of the first twenty employees in a now 150+ sized company, I’ve played critical roles that have directly contributed to the business’ rapid growth from startup to scaleup.

I’m proficient in Salesforce, Pardot, Marketo, WordPress, SharePoint and the Office 365 product suite. I possess over a decade of managerial experience with excellent leadership abilities.

Select PUBLICATIONS

by Gyaltsen F. Go

PROFESSIONAL EXPERIENCE

Global director, customer experience (CX)

LiveTiles, Melbourne, Australia | February 2020 – Present

MARKETING DIRECTOR, ASIA-PACIFIC

LiveTiles, Melbourne, Australia | September 2018 – February 2020

Marketing LEAD, ASIA-PACIFIC

LiveTiles, Melbourne, Australia | November 2017 – September 2018

Global head of PRODUCT Communications & content

LiveTiles, New York, NY  |  March 2016 – October 2017

  • Strategized, developed, and executed concepts and plans for creating website content, brand and product pages

  • Created and curated digital content, including writing, photography, and video

  • Developed and maintained corporate communications with customers, partners, and strategic alliances

  • Provided regular reports on campaign and website performance

  • Collaborated with key stakeholders to identify and produce product stories for the website and other digital channels

  • Managed the product calendar for digital content distribution

  • Evolved the company brand book, style guide, and messaging frameworks

Managing Editor, Content Strategy

LiveTiles, New York, NY  |  February 2016 – March 2016

  • Managed publication process and social media feeds

  • Edited articles for content marketing strategy

  • Maintained the tone of voice and style

  • Created editorial calendar of relevant and timely topics

Practice Manager & marketing Manager

Norman J. Pastorek, M.D., P.C., F.A.C.S., New York, NY  |  September 2013 – December 2015

Reported directly to the company President

  • Created and managed monthly budget and performed monthly bank reconciliations

  • Initiated collaboration with a third party web development company to redesign and maintain the company website, and continually updated the content and blog to drive interest and stimulate new patient leads

  • Effectively proofread and copyedited the company website content and blog posts for tone and style by transforming medical terminology into engaging topics to reach a broad audience

  • Analyzed potential profit from online inquiries and streamlined online intake process for out-of-state clients which increased average monthly revenue by 10%

  • Implemented use of QuickBooks and MacPractice (EMR software) for management of daily operations which increased efficiency 50%, alleviated staff stress, and allowed time to cross-train staff

  • Coordinated surgical cases at Lenox Hill Hospital, composed medical necessity and appeal letters to ensure clients receive maximum possible coverage from insurance

  • Administered payroll, transportation reimbursement, HSA distributions, and reviewed health insurance plans to ensure currency with most optimal contracts

  • Ensured compliance with federal, state, and city medical business regulation

  • Maintained and owned pharmaceutical relationships, vendor contracts and business agreements

Marketing Assistant

Norman J. Pastorek, M.D., P.C., F.A.C.S., New York, NY  |  June 2011 – September 2013

  • Organized client medical files for daily procedures, inspected clinical notes to ensure accuracy, filed client charts

  • Assisted with non-surgical procedures and established post-procedural quality service by reviewing aftercare instructions with clients, scheduling their next appointment, and giving follow-up phone calls

  • Produced marketing collateral and curated blog content

Senior Substance Abuse Counselor

Lafayette Medical Approach, Methadone Maintenance Treatment Program, New York, NY  |  September 2009 – April 2011

  • Managed individual counseling sessions with clients, addressed toxicology reports and advised for a caseload of over 56 clients while monitoring their progress made toward individualized treatment plan goals

  • Trained junior counselors in clinical protocol and client caseload management for a high-stress environment

  • Supervised client intake process, conducted psychosocial interviews and determined participant eligibility

Senior Research Assistant

Marsha Linehan, Behavioral Research and Therapy Clinics, Seattle, WA  |  February 2007 – July 2009

  • Regulated, tracked and dispensed suboxone and methadone prescriptions to opiate addicted clients

  • Supervised, trained, and assigned duties to team of Administrative Assistants and Urinalysis Technicians

  • Oversaw the organization and accuracy of research data for experiment assessing the efficacy of Dialectical Behavior Therapy for opiate addicted clients diagnosed with Borderline Personality Disorder

Research Assistant

Alan Marlatt, Roisin M. O’Connor, Addictive Behaviors Research Center, Seattle, WA  |  February 2007 – August 2008

  • Conducted screenings for potential participants and managed the collection of research data for experiment constructed to identify the etiology of young adult heavy alcohol use to distinguish who is at risk for addiction

EDUCATION

The New School, New York, New York  |  Post Baccalaureate Studies

University of Washington, Seattle, Washington  |  Bachelor of Arts in Psychology, Sociology & English Concentration

University of Washington Rome Center, Rome, Italy  |  Department of English Study Abroad Program

 
 
 

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Awards

 
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Writer’s Digest, November/December 2015 issue, Volume 95, No. 8

“Echoes from my mother”; “Gentrification, a holdup of Crown Heights”; “Engendering compassion in our political climate”

By Gyaltsen F. Go

 
 
 
 

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CONTACT